Supported the launch of the VW Taos with a full suite of in-dealership and digital assets designed to build excitement and awareness. The campaign included showroom posters, large-format graphics, and a looping sizzle reel for in-store displays—paired with coordinated emails and banner ads that extended the launch energy online. Clean layouts, bold imagery, and tight messaging kept the work consistent across every touchpoint, helping dealerships create a cohesive, high-impact introduction to VW’s newest compact SUV.
Dealer Kit Letter
Each Taos launch kit included everything dealerships needed to bring the campaign to life—from showroom posters and large-format graphics to a monitor-ready sizzle reel. The accompanying letter outlined the contents, provided installation guidance, and offered tips for creating consistent, high-impact displays throughout the dealership. Clear, friendly copy kept setup simple while reinforcing VW’s approachable, confident tone.
