ABOUT

I’m a creative with 20+ years of experience turning complex briefs into clear, effective brand and customer experiences. I’ve worked at boutique studios, start‑ups, and global agencies, and I’m just as comfortable sketching concepts with a small team as I am guiding a cross‑disciplinary group for a Fortune 100 client.

How I work:

• Lead with insight. I start by understanding user needs, brand voice, and business goals—then translate them into strong concepts.

• Think in systems. From multibrand design libraries to packaging standards, I focus on rules that scale efficiently.

• Stay hands‑on. I facilitate workshops, refine layouts, and sweat the details that make work feel considered.

• Build transparency. Whether mentoring juniors, partnering with strategy, or shaping pitch decks, I ensure everyone sees the “why,” not just the output.

What I bring:

• Creative and art direction across digital, brand, and campaign touchpoints

• Scalable design‑system and identity expertise backed by data‑driven problem‑solving that lifts engagement and conversion

• Storytelling that turns ideas into winning pitches and memorable launches

• Calm, collaborative leadership that keeps projects on track—even under tight timelines

Grounded in timeless design principles and informed by research, I create work that performs—whether it’s a digital product, an omni‑channel campaign, or a retail experience. If you need a creative lead who can carry a project from concept to launch without losing the thread, let’s talk.