Showroom + Vehicle Decals
We designed a series of decals and in-store graphics that brought VW’s clever, conversational tone directly into the showroom experience. Each piece combined playful copy with clean visuals and custom QR codes that linked to a digital experience, allowing shoppers to explore vehicle features, specs, and trims at their own pace. This seamless mix of physical and digital touchpoints supported both self-guided browsing and sales-assisted interactions—making the showroom feel smarter, more approachable, and unmistakably VW.
On vehicle decal with QR
On vehicle decal with QR
In dealership decal with QR
Dealer Kit Overview
Each kit includes printed and digital materials designed to support showroom launches and seasonal campaigns. The accompanying letter outlines the contents of the package—such as posters, counter cards, window clings, and digital assets—and provides guidance on how to display and use them effectively within the dealership. When applicable, it also includes installation instructions, timing details, and best practices to ensure consistent presentation across locations.
OOH Billboard
Digital Banners
Email Template